The blog

Manchester's King Street

UK City Break Hotspots 2020

23/07/2020

UK City Break Hotspots 2020

City Breaks are one of the most popular types of holidays booked by those living in the UK and abroad. Whether it’s a weekend trip for just a couple of nights or a mid-week getaway to explore a new city. But what's the most popular city break destination in the UK in 2020? And which city break hotspot is most popular in the whole of Europe?

London Edinburgh Manchester Infographic

The Most Popular City Break Destinations in the UK

The United Kingdom is home to some of the most beautiful cities in the world. With their rich history, grand architectural styles and of course the much famed British Royal Family. But which UK city is the most sought-after?  

To find out, on 15th July 2020 we analysed Google search data using the tool Keyword Finder. This allowed us to discover the average number of searches made in the UK each month for city breaks across the country. 

To conduct this analysis, we looked specifically at the number of monthly searches being made for the search term ‘Hotels in X’ (with X being the UK city in question). We conducted the analysis using the ‘Hotels in X’ formula, with X being each of the most searched for cities in the UK. We then compiled a list of the Top 10 most searched for cities. 

Here’s the list of the Top 10 Most Popular City Break Destinations in the UK:

The Most Popular City Break

 

The most popular city break destinations based on searches made in the UK 

The investigation found that as you’d expect, the most popular city break destination in the UK is London, as the term ‘hotels in London’ has an average of 145,000 searches every month in the UK. This is then followed by Edinburgh, as ‘hotels in Edinburgh’ is searched for around 75,900 times each month. 

Manchester is the third most popular city break destination in the UK according to our study, as the term ‘hotels in Manchester’ is searched for 74,000 times each month! This places Manchester in third place, just behind Edinburgh. 

As you can see from the table, the famous capital city of the Republic of Ireland, Dublin, came 4th place in the ranks. This was closely followed by Liverpool, York then Birmingham. 

Glasgow, Bath and Cardiff also fared well, all holding positions in the Top 10 list of the most popular city break hotspots in the UK. 

Some other famous cities weren’t ranked quite as highly though. Cities such as Oxford and Newcastle didn’t quite make the top 10 list, despite also being popular destinations for weekend breaks in the UK. 

The Most Popular City Break Destinations in Europe 

So now we know that London, Edinburgh and Manchester are the most popular city break destinations in the UK. But which city break hotspot is most popular in the whole of Europe? 

To find out, we compiled a list of the Top 10 most searched for city break destinations across the whole of Europe, based on searches made in the UK.  

We did this by creating a list of 40 cities in Europe that are searched for most in the UK every month. We then applied the ‘Hotels in X’ formula to discover which 10 European cities are the most popular city break destinations amongst people in the UK. 

Here’s the list of the Top 10 most popular city break destinations in Europe: 

The Most Popular City Break

 

The most popular city break destinations in Europe based on searches made in the UK 

As you can see, the top 5 cities on the list (London, Edinburgh, Manchester, Dublin and Liverpool) remain the most popular. However, York is then knocked off 6th spot by the famous capital of the Netherlands and European city break hotspot, Amsterdam. 

The rest of the Top 10 list remains pretty much the same, featuring an array of some of the UK’s most famous cities. 

Surprisingly, cities such as Paris, Rome and Barcelona didn’t quite make the Top 10 list of the most popular European city break destinations amongst Brits. However, they did make it into the Top 20. 

The Most Popular European City Breaks Worldwide 

As borders reopen and people start looking further afield when booking their getaways, searches for hotels outside of the UK appear to be becoming increasingly popular.

That’s why we also conducted the same investigation based on the number of average searches made for city breaks each month worldwide. This enabled us to discover the most popular city break destinations amongst people all over the world. 

Screenshot 2020 07 23 At 120233

 

The most popular city break destinations in Europe based on searches made worldwide 

As you can see, the most sought after city breaks worldwide are in Dublin, with an average of 305,000 searches being made each month for ‘Hotels in Dublin’. London made 2nd place, with Paris, Amsterdam and Edinburgh also making up the Top 5 positions. 

The stunning Pearl of the Danube, Budapest, came in 6th place. Followed by UK favourites Manchester and Liverpool. The famous Italian capital, Rome, also made the Top 10 list, followed by the historic city of York.  

To summarise, the findings of our study concluded that: 

  • London is the UK’s most sought-after staycation destination, followed by Edinburgh and Manchester. 
  • London, Edinburgh and Manchester remain the UK’s most popular city break hotspots, even when looking at cities across the whole of Europe.  
  • Dublin is the world’s most popular city break destination, beating other famous cities including London and Paris. 

 The full methodology and limitations of the study can be found here.

 

Back to the blog